What All You Learn:

• Introduction to Paid Marketing  
• Google Ads Account Management  
• Types of Campaigns  
• PPC Campaign Setup  
• AdGroups and Keywords setup  
• Bidding strategies  
• AdRank
• Quality Score Optimization  
• Ad Formats  
• Ad Extensions  
• Shopping Campaigns  
• Dynamic search campaigns  
• Display Ads Campaigns 
• Remarketing campaigns  
• Mobile Apps marketing  
• Video Marketing  
• Ads Tools  
• Conversion Tracking